Senior Marketing Manager 

 

MAIN JOB PURPOSE OF THE JOB 

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the portfolio of brands
 

• Develop the Marketing Plan including the full 6 P’s.
• Lead for a detailed understanding of brand performance in market and lead the portfolio through Integrated Business Plan, and development of the key brand strategy.
• Liaise with Category brand developers to ensure suitability of mix for category growth drivers and against global/local trends.
• Oversee the brand portfolio PnL, ensure investment in key growth drivers, and maximization of the brand mix to deliver Gross Margin and Profit before Head.  
• Determine and build the channel and range architecture.
• Assimilate and interpret the Brand Health Check and other Quantitative data.

Build Market Leading Marketing Plans and leading Brand Managers to deliver against the key growth plan, building long term brand equity
 

• Drive Digital Marketing to be recognized as the No 1 best in class digital marketers both locally and internationally.
• Build media plans with relevant media managers and agencies and implement integrated above and below the line brand plans.
• Drive ROI on media and all brand investment.

Build relationships with Regional and Global Brand Development Category teams
 

• Jointly building brand strategies and vision to unlock country category growth drivers and category vision.
• Identify innovation ideas, opportunities and feedback.
• Ensure new product development and core mix development reflect Malaysia consumer needs and deliver mixes and deliver superiority.
• Ensure excellent execution and deployment of assets.

 Leading Talent and Building Teams to focus on external Orientation

• Keeping a close eye on our key competitors and scenario planning the strategy to defend our brands, and drive our growth these include Media/Promo/In-store/Channel etc.

Inspire and Develop Self and Others
 

• Inspire people to deliver our mission and vision, demonstrate passion for the business.
• Own and lead respective projects, manage and grow the team.

 

KEY REQUIREMENTS

• You are an optimistic and resilient team player. Confident to voice opinions leading with consumer insight, and debate and stress test the plans to ensure success.
• You are highly articulate and strong influence internal and external stakeholders. Ability to lead a complex, and large team driving a close "team grip" across the full cross functional network.
• You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
• You are the expert in marketing strategy development with insights and competitor analysis to anticipate market growth opportunities and determine the markets, channels and segments to operate in.
• You are excellent in communication channel management with an integrated programme of brand communication in the most cost-effective way.
• You will be working with Customer Management to develop channel and customer specific marketing plans and activities.
• You are equipped with media savvy particularly in digital marketing and know-how.
• You are experienced in proven project and budget management.

To Apply Please Follow The Link Below:

https://unilever.taleo.net/careersection/external/jobdetail.ftl?job=1900019L&tz=GMT-08%3A00&tzname=America%2FLos_Angeles